hello.

I’m Nat, creative director, curator, writer, art director, designer and curious bloke. As long as I can remember I have needed to create. It started with drawing, then building things, graffiti then graphic design, and now it's all of the above and more, combined with strategic thinking and fixing business problems.

I create work to inspire people to live fun, fulfilling, and rewarding lives, to search out new ground and new challenges. I seek a genuine understanding of the brands that I speak for, and the cultures that my work speaks to. The stories that I create are impactful with persuasive take aways that stand out and force consumers to pay attention. My ambition for well crafted product is matched with effective creative strategy to bring brands into culturally relevant conversations. 

I get to the very heart of a brand's core values to uncover the dominant emotion that is present within. This hook is my key to creating genuine curiosity and desire within the audience. 

Doing it my way means that you never just scratch the surface, you smash through it to find the insight that will inspire teams to do their best work. I am able to articulate and communicate ideas in ways that both creative teams and clients understand clearly. All my creative projects need to be perfectly dressed, so craftmanship - whether appropriately executed art direction, commanding and enticing messaging or innovative use of technology - sends the idea into market. 

I believe that advertising can inspire people for good, and make lives better.

I go home happy everyday.

Email: natpotterotb@gmail.com

Instagram: natpotterotb

Linkedin: www.linkedin.com/in/nathanael-potter-bba54a31/