CALM : COVID BLOCKER

When the pandemic hit, we were constantly under attack. Not just by the virus itself, but by all the discussion around it. The worldwide pandemic put the world on pause and stopped us from seeing our friends and family. Affecting us not just physically, but mentally.

During lockdown, UK adults were spending more than ¼ of their day online consuming anxiety-inducing COVID news. With 49% of people feeling anxious or worried. These difficult times called for a solution to protect our mental health.

With their helpline inundated, CALM asked us to think of ways that we could help people to turn off the noise that so many were finding overwhelming. So we got to it exploring ways that could allow people to step away from the constant flow of news of Covid-19.

That’s was when we conceived the CALM COVID BLOCKER a Google Chrome extension that blocks out the stress of Covid noise online in a few clicks. The message was spread via CALM network of ambassadors, socials and full page print in the nationals that encouraged people to have a moment of calm. 60% of all adults say their mental health got worse during lockdown. But thanks to the CALM Covid Blocker People across the world were able to switch off and feel at ease. Re-establishing normality when they needed it most.