GETPRO DANONE : OLYMPICS 2024 LAUNCH

In Spring 2024 Danone will be launching GetPRO, a range of complete protein products that support athletes training to progress to their next level. To communicate this clear product message and raise brand awareness, we partnered with TEAM GB sprinter Zharnel Hughes, and the incredibly inspiring para-triathlete Lauren Steadman MBE.

The idea for sharing their own unique stories of progress in film was born from open conversations with both of the athletes. I can’t tell you what a pleasure it was to hear their stories first hand and work with these guys. Truly inspiring. I felt straight away that if we made just another RTB heavy product focused campaign we would have no chance of connecting with consumers during the Olympic games. So we did all we could to put the real athlete, their story, their own personal archive and the people who have shared their journeys into the creative.