HEAD SKI ADVANT EDGE

At the reveal of this campaign, is the promise that innovation can truly be felt in the HEAD Advant Edge boot. This unique selling point is the defining message, delivered in an impactful way. 

The HEAD Advant Edge was designed with unrivaled technology, and the campaign set out to captivate consumers with bold visual impact, leaving them in no doubt that the “feeling” is like nothing else on the market. Born from an attention-grabbing visual concept, the hype film for the HEAD Advant Edge boot stands out due to its iconic style, and bold music.

I wrote this to inspire skiers to understand just how good the product feels, demonstrated by a dancer in the boots. The film talks directly to the benefits and unrivaled feeling via choreography designed to demonstrate the product USP.