JOHN LEWIS : FOR THE JOY OF HOME

In a year (2020) like no other, we have spent more time in our homes than ever before. We have put them through their paces – living rooms have become playgrounds, kitchen-cum-offices, bedrooms into studios. Acting as a reminder that homes filled with beautiful, well-made things can bring joy to the people and families within them.

‘For the Joy of Home’ is a 360 integrated campaign which celebrates these joys and family moments across every touchpoint. The film features an original recording of The Muppets with 8 top grade session players, feat. the trumpet from the original Muppets band.

Two strands of DOOH & social activity extend the campaign – Desire & Value. Each aiming to reappraise John Lewis as the place to buy stylish and surprisingly affordable homewares. A handful of examples below. All in all, the campaign consisted of 1x 60” & 30” TV ad, 6x DOOH, 7x YouTube films retargeted with 12x master social films optimised to audience segments  – plus countless formats.