EVIAN : THE MOUNTAIN OF YOUTH

A new creative territory and platform: ‘The Mountain of Youth’ for Evian Water, Live Young. The campaign features a 70-second film directed by Henry Scholfield, set to the track Joy by Pharrell Williams. The TVC reflects the youthful and playful spirit of the brand, and is supported by print and out-of-home activations created with fashion photographer Dario Catellani. The print and OOH element features Evian brand ambassadors such as tennis player Emma Raducanu. The work relaunches the brand's “live young” tagline under a new global platform.