COW & GATE : HERE COMES HAPPY

Baby nutrition brand Cow & Gate wanted a brand refresh via its first major advertising campaign in six years. “Here Comes Happy” celebrates that moment when a hungry baby’s eyes connect with an incoming feed and their world turns to happiness. Set to Groove Armada and Fatboy Slim’s classic ‘I See You Baby’, the 30s TVC features a diverse cast of babies genuinely dancing with excitement as their bottles are prepared. Directed by Paul Butterworth, with stills photography shot by Dean Rogers. The idea all came from the simple truth, when a hungry baby sees Cow & Gate coming, they start going for it - like really going for it.

I always saw the icon for the campaign being a beaming baby with outstretched arms awaiting their Cow & Gate feed. So during the film shoot we grabbed moments with every baby on set to create a suite of images for this super simple expression of the campaign idea.