QUORN : HELPING THE PLANET

It’s 2021, the global food supply is in crisis and it is crunch time for the planet - Enter Quorn with a new message to 
“Help the planet, one bite at a time”. We kicked off a movement to get people to switch from meat based products, to tasty healthy Quorn alternatives and lower their carbon footprint in the process. The integrated campaign launched in OOH and social before the hero 60” TV spot went live during “The Masked Singer” on Saturday night on ITV.

The campaign also launched and entirely new brand handwriting for Quorn globally. We wanted to inspire more people, to eat more Quorn. Making it feel like an easy and delicious change that we can all make, bringing benefits to people and planet alike. Hence a new activism inspired brand line ‘Helping the planet one bite at a time’ which sits at the core of all our communications. Plus, the appetite appeal we injected into the imagery to inspire delicious Quorn meals everywhere.