RIMMEL LONDON : BROW STATEMENTS

We were given the challenge of inspiring consumers to experiment with their brow beauty regime, and communicate Rimmel London’s brow product range through a digital campaign. Luckily for us we had access to the the most famous and expressive brow’s in the business - Cara Delevingne.

Everyones brows are an extension of our personalities and another way for us to express ourself’s, which gave us the idea for the ‘Brow Statements’ campaign. That celebrates the power of brow expressions by developing a whole new language around them.

A social campaign comprised of short snackable content (6’ - 10’ videos / dynamic social formats) that work together to build an exciting story around Brow Statements. Our content communicated Cara’s personal insight/story around Brows. Launched our ‘Brow Statements’ language. Showcased a range of different makeup looks where the Brows stand out. Encouraged engagement and sharing on social using our end line and hashtag ‘What do yours say?’ and #BrowStatements.