SAMSUNG : THE FRAME

When classic paintings begin disappearing from their frames, art lovers and museum-goers are sent into a frenzy. The mystery is solved when the scene switches to a man on his sofa, who is seen scrolling through a collection of artworks on his Samsung television to choose which one to display in his living room. A feature of Samsung’s Frame TV allows it to show art when it isn’t playing content.

TVC (only) campaign created for Samsung global, to broadcast across multiple markets.